Have you noticed that when it comes to important situations or events, most people are concerned with what to say?
While it's important to have an idea of what you'll say, I believe it's far more important to consider how you'll listen. What makes the art of listening so important is that it isn't obvious to most people. It's either treated as a passive phenomenon, or it sits completely in the blind spot.
Listening is not the same as hearing. Hearing is physiological — a knock at the door, the sound of a voice. Listening is hearing coupled with interpretation and meaning.
The interpretation added to what's said can make or break you. In a simple sales situation, if a prospect says "not right now," a rookie may hear "I'm not good at selling" or "I'm being rejected." A superstar hears something else entirely: "Good — I need more names in my pipeline for later."
Speaking is far overrated when it comes to communication.
A well-prepared message can fall completely flat if no attention is paid to how you're listening — and to how the people in your audience are listening.
When the way you're listening is off, everything said in the conversation is thrown off. Picture typing on a keyboard: if your fingers are one key off, everything on the screen is off.
I'm most interested in training clients in every dimension of communication — especially listening — because I'm convinced it is the ultimate competitive advantage.
So here's a place to begin. Before your next important conversation, ask: What does the person I'm speaking to care about? What matters to them?



